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Global research network in 60+ countries

Everything,
Everywhere,

All in
One place

Our global network of 
in-market experts is ready to lead your research, wherever your audience is.

MindMarket is an international market research agency specialised in qualitative research, with a global network of moderators in 60+ countries across Europe, the Middle East, Asia, Africa and the Americas. Each moderator lives in the market and speaks the language. One project manager in London, Dubai or Mexico runs your multi-country study from one brief. We have delivered 400+ projects for 50+ global clients and quote within 48 hours of a first call.

Trusted by 50+ global clients

Discord
PayPal
Walmart
Moët & Chandon
Coinbase
Airbnb
Apple
Epiphany RBC
Google
YouTube
Uber
Meta
Citizens Bank
American Express
Pernod Ricard
Amazon
WhatsApp
NielsenIQ
HP
AnswerLab
Starbucks
The July
In-market researchers from the MindMarket global network

Whether you’re launching in Tokyo, São Paulo, or Stockholm, MindMarket is already there. Multi-country studies are priced per market on our pricing page.

Canada
USA
Brazil
Germany
United Kingdom
Japan
Thailand
India
Turkey
United Arab Emirates
Sweden
Saudi Arabia
Nigeria
Kenya
South Africa
China
South Korea
Indonesia
Australia
New Zealand
Mexico
Argentina
Canada
USA
Brazil
Germany
United Kingdom
Japan
Thailand
India
Turkey
United Arab Emirates
Sweden
Saudi Arabia
Nigeria
Kenya
South Africa
China
South Korea
Indonesia
Australia
New Zealand
Mexico
Argentina

Our Network

Whether you're exploring established economies or emerging markets, testing new product concepts or refining your customer experience, our global network delivers insights that drive meaningful business outcomes.

The Americas

Whether you are reaching affluent consumers in North America or Latin America's growing middle class, our teams bring you their real voices across the hemisphere. We explain what customers expect in mature markets like the US and Canada, and where the new opportunities are in Brazil, Mexico and beyond.

Countries we cover

  • USA
  • Canada
  • Mexico
  • Guatemala
  • Belize
  • Honduras
  • El Salvador
  • Nicaragua
  • Costa Rica
  • Panama
  • Dominican Republic
  • Trinidad and Tobago
  • Cayman Islands
  • Colombia
  • Ecuador
  • Peru
  • Bolivia
  • Brazil
  • Paraguay
  • Uruguay
  • Argentina
  • Chile
  • Guyana
  • Suriname
City street in the Americas

APAC

Asia-Pacific is many markets, not one. Our research respects tradition and keeps pace with fast change, so you can tailor your strategy market by market, from Australia's demanding consumers to India's young, connected population and the fast-growing economies of Southeast Asia.

Countries we cover

City scene in Asia-Pacific

The Middle East

The Middle East blends traditional values with new aspirations. Our research respects that cultural nuance and shows you where the commercial opportunities are, from the UAE's cosmopolitan cities to Saudi Arabia's fast-changing consumer market, so you can move with confidence.

Countries we cover

Street scene in a Middle Eastern city

Europe

From the sustainability choices of Nordic consumers to the way Southern Europe is moving online, our teams give you a nuanced understanding of Europe's diverse markets, with a local moderator in each country and one project manager for the whole study.

Countries we cover

  • UK
  • Ireland
  • Germany
  • Austria
  • Switzerland
  • France
  • Belgium
  • Netherlands
  • Luxembourg
  • Italy
  • Malta
  • Spain
  • Portugal
  • Sweden
  • Norway
  • Denmark
  • Finland
  • Iceland
  • Estonia
  • Latvia
  • Lithuania
  • Poland
  • Czech Republic
  • Slovakia
  • Hungary
  • Slovenia
  • Croatia
  • Serbia
  • Bosnia and Herzegovina
  • Montenegro
  • North Macedonia
  • Albania
  • Romania
  • Moldova
  • Bulgaria
  • Greece
  • Cyprus
  • Georgia
  • Azerbaijan
European city street

East Asia

Consumers in China, Japan and South Korea expect a lot, and their digital habits often lead the rest of the world. Our research reads those expectations in their cultural context, so you understand what it takes to succeed in markets this demanding.

Countries we cover

Busy shopping street in East Asia

Africa

Africa's fastest-growing economies deserve research that goes beyond demographics to the real reasons people buy. We help you find the opportunities from South Africa to Nigeria, Kenya to Morocco, balancing continental trends with local realities.

Countries we cover

Market scene in Africa

Your market is not listed? We run studies in most countries. Tell us where and we confirm what is possible within 12 business hours.

Questions buyers ask about multi-country research

Which countries does MindMarket cover?

MindMarket runs qualitative research in 60+ countries across the Americas, Europe, the Middle East, Africa, Asia-Pacific and East Asia, with moderators who live in each market. Your market is not on the list? Tell us where: we run studies in most countries and confirm what is possible within 12 business hours.

How does a multi-country qualitative study work?

One brief, one project manager and the same method in every market. You brief us once, and your project manager in London, Dubai or Mexico shapes the study with you. We recruit locally in each country and adapt the discussion guide to each culture. Local moderators run the sessions in the participants' language, with live viewing for your team. We analyse every market with one framework and deliver one report that compares them. More in our guide to international qualitative research.

Do your moderators speak the local language?

Yes: every MindMarket session is moderated in the participants' own language by a moderator who lives in the market, so people answer the way they talk at home. We translate what your team needs, from transcripts to the final report.

How long does a multi-country study take?

A typical multi-country project takes 8 to 12 weeks from planning to final report. Recruitment is the biggest variable, because some audiences take longer to find in some markets. For a fast first read in one market, First Listen delivers in 2 to 3 weeks.

How much does a multi-country study cost?

MindMarket prices multi-country qualitative research per market: full-service studies start at $40,000 for the first market, and each additional market adds from $8,000, because the design, the discussion guide and the analysis are shared. Recruitment, local-language moderation and translation repeat in each market. Estimate your study in 30 seconds on our pricing page; your itemised quote follows within 48 hours of a first call.

Will I deal with one contact for all markets?

Yes: one MindMarket project manager runs your whole study, whatever the number of markets, from the brief to the debrief. Our project managers work from London, Dubai and Mexico, so one of them shares your working hours.

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