Network Jordan
Qualitative market research agency in Jordan
MindMarket is a market research agency that runs qualitative studies in Jordan, from in-depth interviews and focus groups to shop-alongs and home visits, with moderators who live in the country and one project manager for your whole study. Jordan has 11.5 million people with a median age of 24.7; 92.4 per cent live in urban areas and 92.5 per cent are online (DataReportal, Digital 2026). It is one of the youngest and most urban markets in the region, and Amman is often where a brand tests the Levant before it goes further. Research there works in Jordanian Arabic and with real prices on the table.
AT A GLANCE
Jordan at a glance for researchers
- Population. 11.5 million people, median age 24.7, 92.4 per cent in urban areas (DataReportal, Digital 2026). One of the youngest populations we work with, and one of the most urban. Amman and the neighbouring cities of Zarqa and Russeifa form the country's largest urban area, and Irbid leads the north.
- Languages. Arabic, in the Jordanian dialect. English is common among professionals and in higher education. Our moderators live in Jordan and work in both. Stimulus is prepared in Arabic and checked by a moderator before fieldwork; English versions are used with professional audiences who work in English.
- Internet and mobile. 10.6 million internet users, 92.5 per cent of the population, and 10.1 million mobile connections (DataReportal, Digital 2026). There are fewer mobile connections than people, so each participant's access is confirmed before an online session. Social media counts 6.80 million user identities, 59.2 per cent of the population, and the median fixed download speed is 186.38 Mbps against 47.39 Mbps on mobile (same source). A video session holds better on a home line, and we ask which one the participant will use.
- Where fieldwork happens. Amman first, then Irbid in the north and Zarqa next to the capital, with Aqaba when the south matters. Irbid is a university city with a young population, and Aqaba is the country's port on the Red Sea; each is recruited by people who live there.
- Data protection. The Personal Data Protection Law No. 24 of 2023 applies. Participants are told what is recorded and why, and agree before the session begins.
- Timing. We do not schedule fieldwork during Ramadan, and the two Eid holidays stop work for several days. The weekend is Friday and Saturday, and many families travel in July and August. Independence Day on 25 May is a public holiday, and sessions with working adults are booked in the evening.
IN THE FIELD
How does an interview run in Jordan?
In Jordan, interest in a new product is one answer and the household budget is another. A study there checks what people say they like against what they bought last month. Half the country is under 25, and a study in Jordan decides early whether it needs the young buyer, the parents, or both.
- Stated interest, checked against the budget. Interest in an idea is not an intention to buy. The moderator asks what the participant bought last time, at what price, and what they would give up for the new product. The price shown is the shelf price in dinars, checked in the week before fieldwork, with any real promotion beside it.
- Amman, east and west. Incomes and shopping habits differ sharply between districts of the capital. Recruitment is by district as well as by income, so one group does not stand for the city. A sample for Amman names its districts in the screener, and the report keeps them apart.
- Family has a say. Larger purchases are discussed at home. We ask at recruitment who else takes part in the decision, and include them when the purchase is shared. When a purchase is shared, two members of the household are interviewed together or one after the other, according to what the family prefers.
- Mixed or separate groups, asked first. Some topics are discussed freely in mixed groups and others are not. Participants are asked at recruitment, and women's sessions are moderated by a woman when the topic calls for it. Your team is told the composition of every group before fieldwork starts.
RECRUITMENT
How do you recruit participants in Jordan?
- We recruit through local partners in Amman, Irbid and Zarqa, by district, income and category use. People who take part in studies often are screened out, and each participant is asked to show the product or the app the study is about.
- Each participant's phone and connection are confirmed at recruitment, and sessions are reminded by a call the day before. Where a home connection is too weak for video, the participant is invited to a venue in their own district.
- MindMarket pays every participant's incentive itself. You never handle it.
METHODS
Which methods work in Jordan?
Most studies in Jordan run as in-depth interviews and focus groups, with shop-alongs, ethnographic home visits or UX research when the question needs them.
| Method | Works well when | Watch out for |
|---|---|---|
| In-depth interviews | Finance, telecoms, health and family decisions | Stated interest; anchor it in the last purchase |
| Focus groups | Concepts, food and communications, by district and income | West Amman read as the whole country |
| Shop-alongs | Supermarkets, malls and neighbourhood shops | Prices compared across shops; follow the comparison |
| Home visits | Household routines and shared purchases | An introduction through someone the family knows |
| UX research | Banking, wallet and delivery apps in Arabic | Formal Arabic where people expect the everyday language |
QUESTIONS
Questions buyers ask about research in Jordan
How much does market research cost in Jordan?
A full-service qualitative study with MindMarket starts at $40,000 for the first market, and Jordan added to a multi-country study starts from $8,000. Cities beyond Amman and home visits move the price more than the number of sessions. Every quote is itemised and follows within 48 hours of a first call. Estimate your study.
How do I choose a market research agency in Jordan?
Choose by what the study has to decide. A Jordanian fieldwork house fits a team that brings its own moderator; a regional network fits surveys across the Levant and the Gulf. A qualitative specialist such as MindMarket fits a brand from outside Jordan that needs local people heard in their own language, by moderators who live there, with one team across every country. Read how to choose a global qualitative research agency.
Can Jordan stand for the Levant?
Should sessions in Jordan run in Arabic or in English?
Arabic, in the Jordanian dialect, for consumer audiences. English works with many professionals. Our moderators live in Jordan and work in both, and your team follows through translation. Stimulus is written in Arabic for Jordanian readers, and brand names stay as they appear on the shelf.
Is Amman enough for research in Jordan, or should I add other cities?
Amman is enough for a first read, provided both sides of the city are in the sample. For a national decision, add Irbid or Zarqa, where budgets are tighter and retail is different. Aqaba is added for studies about tourism, logistics or the south of the country.
Can you help us decide, not only run the interviews?
Yes. Beyond the fieldwork, our Customer-Led Strategy work turns what people in Jordan told us into a recommendation: what to do, what not to do, and why. We form the hypotheses, test them with your customers and recommend from their words. If you already work with strategy consultants, we work alongside them.
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