Pricing
Real ranges from real delivered projects. What things cost, what moves the number, and what you get for it. No mystery, that's for the shopping.
A qualitative research project with MindMarket typically costs between $15,000 for fieldwork-only work and $75,000 and up for a complete multi-market programme, across 400+ delivered projects in 60+ countries. Every quote is itemised and arrives within 48 hours.
Start here
Five situations, five ways in. Pick yours.
Three programmes
The discovery sprint. Fast, real, decision-ready.
from $20,000 per market
The complete study, designed around your decision.
from $60,000 per programme
Your permanent ear on the market.
from $15,000 per month
Two ways to work with us
You know your question. We find the right people, listen to them, and give you what they said. You decide.
Build your study
Every programme works in any of our 60+ countries: add a market from $8,000. Answer four questions and get an indicative range, built from 400+ delivered projects. It is not a quote: it is a head start. Your exact number takes us 48 hours.
Your indicative range
$40,000 to $60,000
Based on real ranges from 400+ delivered projects.
Your answers travel with your request, so we skip the back and forth.
À la carte
Agencies and in-house teams use us as their fieldwork partner. You design, we deliver. See our services. Typical ranges from delivered projects:
Your study, our ground game.
Ways to get more from any programme.
The mechanics
Each country brings its own recruitment, moderators and timeline. Markets add up, they don't blend.
Twelve interviews cost less than forty. But design and management are fixed, so small projects feel proportionally pricier.
Coffee drinkers in London vs cardiologists in Tokyo. The rarer the people, the higher the recruitment effort.
Online interviews travel light. Facilities, incentives and fieldworkers on site add real cost, and sometimes real value.
Local moderation and translation cost money and protect the nuance you're paying for in the first place.
Standard timelines, standard costs. Compressed ones can be done, with more hands on deck.
Real projects, real numbers
Share of delivered projects by budget, 2026. No black box.
Nearly 1 in 5 projects runs above $75,000. The largest to date: $400,000.
Shares computed on the 400+ projects delivered from 2022 to 2026, in 60+ countries.
~$10,000
An agency's own study design, our experienced local moderator, session management and quality control.
~$50,000
Genuine fitness enthusiasts recruited across smartwatch brands, 90-minute interviews that reshaped a product feature.
Six figures
A full programme: focus groups, shop-alongs in high-end venues and bartender interviews across five countries.
"I know I can count on Sina and Nydia every time. They consistently set and manage expectations with integrity and deliver outstanding results."
Your quote covers exactly what we agreed, incentives and translations included. If your scope grows along the way, you'll see the price of the change before you say yes to it.
Most projects land between $15,000 and $75,000. Fieldwork-only work such as moderation starts around $10,000. Full-service studies start at $40,000 per market. First Listen, our two-to-three-week sprint, starts at $20,000. Roughly one project in five runs above $75,000, and ongoing listening programmes run from $15,000 per month. Every number here is a starting point: your quote is the price.
A multi-country qualitative study is priced per market: full-service studies start at $40,000 for the first market, and each additional market adds from $8,000, because the study design, the moderation guide and the analysis framework are shared across markets. Recruitment, local-language moderation and translation are the costs that repeat in every market. The number of markets and the incidence rate move the total more than anything else. Every quote is itemised by market, so you see what each country costs on its own.
A full-service focus group study in one market starts at $40,000, covering recruitment with phone screening, a native-language moderator, the facility or the online platform, translation for live viewing and the report. If you only need the moderation, it starts around $10,000. Groups in several countries are priced per market, with the design shared across them, so three markets cost meaningfully less than three separate studies.
Six things move the number: how many markets, how many people, how rare your audience is, the methodology, languages, and your timeline. The biggest hidden driver is the incidence rate, the share of people who will qualify for your study. If a quote does not state its incidence assumption, the price can change later. Ours states it.
Participant incentives, translation, venue costs, the exact deliverables with dates, the no-show policy, and how scope changes are priced. If any of those are missing, ask. Our Research Quote Checklist lists all ten things to verify in any research quote, from any agency, including ours.
Yes. Your itemised quote is the price, with the incidence assumption, the no-show policy and the way scope changes are priced written into it. The ranges on this page are starting points for planning; the quote replaces them. If the brief changes after the quote, you see the new number before any work starts.
From $8,000 per additional market. That covers real work, not admin: local recruitment, a moderator working in the local language, and translation. The study design is shared across markets, which is why three markets cost meaningfully less than three separate studies.
Your detailed quote arrives within 48 hours of your brief. On the study itself, our record from brief to first session is under a week. Compressed timelines take more hands and cost more, and you will see that cost before you commit, not after.
Constantly. You design, we deliver: recruitment, local-language moderation, in-venue intercepts, mystery shopping and transcripts across 60+ countries, priced à la carte. Your client stays yours, our fieldwork stays invisible.
