Network Luxembourg
Qualitative market research agency in Luxembourg
MindMarket is a market research agency that runs qualitative studies in Luxembourg, from in-depth interviews and focus groups to UX research and customer intercepts, with moderators who live in the country and one project manager for your whole study. Luxembourg has 682,000 people, 98.8 per cent of them online (DataReportal, Digital 2026). It is a small, wealthy country with three official languages, a large share of residents from other countries, and a workforce that crosses the border every morning from France, Belgium and Germany. The people who work and spend there are not all the people who live there.
AT A GLANCE
Luxembourg at a glance for researchers
- Population. 682,000 people, median age 39.5, 92.5 per cent in urban areas (DataReportal, Digital 2026). A small population, so a narrow profile is a short list of people. Luxembourg City is the capital and by far the largest town; Esch-sur-Alzette and Differdange, in the south, come next.
- Languages. Luxembourgish, French and German are official, and English is the working language of much of the financial centre. We ask each participant which language they prefer. Our moderators live in Luxembourg and work in French, German and English. Portuguese is also widely spoken at home, in the country's largest community from abroad; tell us if that audience matters to your study.
- Internet and mobile. 674,000 internet users, 98.8 per cent of the population, and 941,000 mobile connections (DataReportal, Digital 2026). Online interviews are the practical way to reach busy professionals. LinkedIn reports 470,000 members in Luxembourg (same source), a large number for a country of 682,000 people, and the median fixed download speed is 180.22 Mbps.
- Where fieldwork happens. Luxembourg City and the Kirchberg business district, Esch-sur-Alzette in the south, or online for the whole country. The European institutions and the fund industry are at Kirchberg, the retail centres in the city and in the south, and public transport is free across the country, so participants reach a venue easily.
- Data protection. The GDPR applies, with the Law of 1 August 2018 alongside it. Participants know what is recorded and who will see it before they agree to take part.
- Timing. August is quiet, and so are the school holidays. National Day falls on 23 June, and the second half of December is slow. Cross-border workers are easiest to meet at lunchtime or straight after work, before the journey home.
IN THE FIELD
How does an interview run in Luxembourg?
In Luxembourg, the same shop serves a resident family, a banker from abroad and a commuter who lives in France. A study has to say which of them it is about before anyone is recruited. Residents themselves come from many countries, and a study in Luxembourg says in its screener which nationalities and which languages it needs.
- Residents and cross-border workers. Many of the people who work in Luxembourg live in France, Belgium or Germany and shop on both sides of the border. They are recruited as their own audience, apart from residents. The screener asks where the participant lives, where they work and where they do the weekly shop, because the three are often in different countries.
- The language is the participant's choice. A session may run in French, German, Luxembourgish or English. Each participant is asked at recruitment, and the moderator is matched, so nobody answers in their third language. Stimulus is prepared in each language the study uses, and a group is formed around one language so that nobody translates for a neighbour.
- Finance audiences, verified. For a rebrand of one of the world's largest asset managers, we recruited fund selectors and gatekeepers in seven markets, each profile verified before a session was booked. The same approach applies to finance professionals in Luxembourg. Participants take part in a personal capacity, and nothing confidential about their employer is asked.
- A small market, a short list. With 682,000 residents, a senior or specialised profile can mean a few dozen people. We tell you the realistic number before fieldwork, and approach candidates one by one. When the numbers are too small for groups, we propose individual interviews, or add a neighbouring market to the study.
RECRUITMENT
How do you recruit participants in Luxembourg?
- We recruit through local partners in Luxembourg, who find the people your brief describes among residents and cross-border workers. The screener records country of residence, nationality, languages and category use, and each participant is confirmed by phone or email before the session.
- Senior and finance profiles are approached directly, and seniority and role are checked before a session is booked. Interviews with senior people are booked around their diary, often early in the morning or at lunchtime, and online when they prefer.
- MindMarket pays every participant's incentive itself. You never handle it.
METHODS
Which methods work in Luxembourg?
Most studies in Luxembourg run as in-depth interviews and focus groups, with UX research, customer intercepts or mystery shopping when the question needs them.
| Method | Works well when | Watch out for |
|---|---|---|
| In-depth interviews | Finance, wealth, technology and senior professionals, mostly online | A competitor's employee in the sample |
| Focus groups | Concepts and services, one language per group | A group that mixes residents and commuters |
| UX research | Banking, insurance and public service journeys in several languages | A language switch that resets the journey |
| Customer intercepts | Shops, stations and venues, straight after the experience | Venue permission, and a short guide |
| Mystery shopping | Bank branches, retail and hospitality | A small market; shoppers must not be known to staff |
QUESTIONS
Questions buyers ask about research in Luxembourg
How much does market research cost in Luxembourg?
A full-service qualitative study with MindMarket starts at $40,000 for the first market, and Luxembourg added to a multi-country study starts from $8,000. Rare professional audiences in a small population move the price more than the number of sessions. Every quote is itemised and follows within 48 hours of a first call. Estimate your study.
How do I choose a market research agency in Luxembourg?
Choose by what the study has to decide. A local institute fits a national survey. A qualitative specialist such as MindMarket fits a brand from outside Luxembourg that needs local people heard in their own language, by moderators who live there, with one team across every country. Read how to choose a global qualitative research agency.
Which language should sessions run in Luxembourg?
The one each participant prefers: French, German, Luxembourgish or English. We ask at recruitment and match the moderator. Your team follows through translation when the session is not in English. Groups are formed around one language, and stimulus is prepared in each language the study uses.
Can you recruit finance professionals in Luxembourg?
Yes. We approach candidates one by one and verify role and seniority before booking, as we did for fund selectors and gatekeepers in seven markets. Read the case study. Participants take part in a personal capacity, and anyone who works for a competitor of yours is screened out.
Should my study include cross-border workers?
If they are your customers, yes. They work in Luxembourg, live in France, Belgium or Germany and compare prices on both sides. We recruit them as a separate audience from residents. A study of retail, fuel, banking or telecoms in Luxembourg usually needs both audiences, reported apart.
Can you help us decide, not only run the interviews?
Yes. Beyond the fieldwork, our Customer-Led Strategy work turns what people in Luxembourg told us into a recommendation: what to do, what not to do, and why. We form the hypotheses, test them with your customers and recommend from their words. If you already work with strategy consultants, we work alongside them.
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