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Methodology

One brief.
One team.

We use a selection of methods and innovative techniques to build the insights you need to power your business. Our team of experts will work closely with you to design a research programme that delivers the insights you need - and we also offer a range of behavioural research services too!

Online Bulletin Boards
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Man participating in an online bulletin board qualitative research study using a laptop while sitting at home in a warm, natural setting.
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Focus Groups, Dyads & Triads
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A small focus group of participants discussing insights in a warm, natural setting during a qualitative research session.
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Taste Testing
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Woman participating in a food and beverage taste testing session, taking notes during a consumer product evaluation.
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Central Location Testing
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Consumers participating in a central location testing session, evaluating products in a controlled environment.
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Customer Intercept
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Researcher conducting a customer intercept survey with shoppers on a busy street using a tablet.
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Online Diary
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Woman recording an online diary entry on her smartphone as part of real-time qualitative research.
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Mystery Shopping
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Woman acting as a mystery shopper evaluating service and product presentation inside a retail store.
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Shop-Along
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Woman observing products during a shop-along market research session inside a grocery store aisle.
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UX Research
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Person using a laptop during UX research session, illustrating MindMarket’s global user experience research services.
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In-depth Interviews
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Two people engaged in an in-depth interview during a qualitative research session, representing global market research and participant-moderator interaction.
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Ethnographic Research
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A researcher observing a mother and her children cooking together in their home, illustrating ethnographic research that captures real customer behavior in natural environments.
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Woman taking notes during a qualitative market research session in a warm, natural environment.
Whether you're launching a new product, evaluating your brand positioning, or exploring emerging market trends, our tailored research packages provide the deep, actionable insights you need to make strategic, data-driven decisions. With MindMarket, you'll have the confidence to navigate the complexities of your market and achieve your business goals.
Close-up of a woman reflecting during an ethnographic research observation session.

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