Network Cyprus
Qualitative market research agency in Cyprus
MindMarket is a market research agency that runs qualitative studies in Cyprus, from in-depth interviews and focus groups to customer intercepts and shop-alongs, with moderators who live in the country and one project manager for your whole study. Cyprus has 1.37 million people, 94.7 per cent of them online, and 2.60 million mobile connections, close to two for every resident (DataReportal, Digital 2026). It is a small island market where Greek and English are both everyday languages, and where residents, foreign professionals and visitors use the same shops for different reasons. We have run fieldwork in Cyprus and Greece for an international client.
AT A GLANCE
Cyprus at a glance for researchers
- Population. 1.37 million people, median age 38.6, 67.2 per cent in urban areas (DataReportal, Digital 2026). A small population, so a narrow profile is a short list of people. Nicosia is the capital and the largest city, Limassol the main port and business hub, and Larnaca and Paphos the other two urban centres.
- Languages. Greek, in the Cypriot variety, for most consumer sessions; English is widely spoken and is the working language of many international firms. Our moderators live in Cyprus and work in both. Standard Greek is used in writing, so stimulus is written in it and discussed in the Cypriot variety; English materials are prepared for sessions with foreign residents.
- Internet and mobile. 1.30 million internet users, 94.7 per cent of the population, and 2.60 million mobile connections (DataReportal, Digital 2026). Online interviews cover the island without travel. Social media counts 760,000 user identities, 55.3 per cent of the population, and LinkedIn reports 620,000 members (same source), a large number for an island this size.
- Where fieldwork happens. Nicosia and Limassol first, then Larnaca and Paphos. The cities are an hour or so apart by road. Limassol hosts many international firms and their staff, Nicosia the public sector and the banks, and Paphos and Ayia Napa the visitor economy; the brief decides which of them the study needs.
- Data protection. The GDPR applies, with Law 125(I)/2018 alongside it. Participants know what is recorded and who will see it before they agree to take part.
- Timing. August is the holiday month. Orthodox Easter closes the island for several days, and the summer season changes who is in the shops and venues of the coast. 1 April and 1 October are national holidays, and sessions with working residents are booked after the working day.
IN THE FIELD
How does an interview run in Cyprus?
In Cyprus, three audiences shop in one street: people who grew up on the island, foreign professionals who moved there, and visitors. A study says which one it is about before recruitment starts. The three are counted differently too: the population figures describe residents, and visitors are added to them in the summer months.
- Residents, newcomers and visitors. The three differ in income, language and what they are looking for. We agree with you which the decision depends on, and recruit each one on purpose. The screener asks how long the participant has lived in Cyprus, where they work and in which language they shop. A newcomer of two years and a resident of twenty are not the same audience, and the quota keeps them apart.
- Greek or English, asked first. Each participant is asked which language they prefer. Many Cypriots are at ease in both, and foreign residents are interviewed in English. A group runs in one language from start to finish, and the written materials match it.
- A short list, approached one by one. With 1.37 million residents, a specialised profile can mean a few dozen people. We tell you the realistic number before fieldwork. Where a profile is too rare for a group, each person is interviewed alone, and Greece can be added to widen the sample.
- Coast and capital. Nicosia is the administrative and business centre, and Limassol, Larnaca and Paphos live with the sea and the season. A national read takes one of each. Visitor research is fielded in the season it concerns, in the resorts themselves, and resident research at any time outside August.
RECRUITMENT
How do you recruit participants in Cyprus?
- We recruit through local partners in Nicosia and Limassol, who find the people your brief describes among long-term residents and foreign residents. Each recruit is screened on town, years on the island, language and category use, and confirmed by phone before the session.
- Narrow profiles are approached directly, and we report how many qualified people exist before a session is booked. Professionals in shipping, finance and technology are approached directly, and their role is checked before the interview is booked. Foreign residents are recruited through workplaces, schools and community groups.
- MindMarket pays every participant's incentive itself. You never handle it.
METHODS
Which methods work in Cyprus?
Most studies in Cyprus run as in-depth interviews and focus groups, with customer intercepts, shop-alongs or UX research when the question needs them.
| Method | Works well when | Watch out for |
|---|---|---|
| In-depth interviews | Finance, professional services, telecoms and family decisions | A profile that only a few dozen people fit |
| Focus groups | Concepts and brands, one language per group | Residents and visitors mixed in one group |
| Customer intercepts | Venues, shops and seafront locations | Season; summer and winter customers differ |
| Shop-alongs | Supermarkets, malls and neighbourhood shops | Imported ranges vary from one chain to the next |
| UX research | Banking and service journeys in Greek and English | A language switch that resets the journey |
QUESTIONS
Questions buyers ask about research in Cyprus
How much does market research cost in Cyprus?
A full-service qualitative study with MindMarket starts at $40,000 for the first market, and Cyprus added to a multi-country study starts from $8,000. Narrow profiles in a small population move the price more than the number of sessions. Every quote is itemised and follows within 48 hours of a first call. Estimate your study.
How do I choose a market research agency in Cyprus?
Choose by what the study has to decide. A local institute fits an island-wide survey. A qualitative specialist such as MindMarket fits a brand from outside Cyprus that needs local people heard in their own language, by moderators who live there, with one team across every country. Read how to choose a global qualitative research agency.
Should sessions in Cyprus run in Greek or in English?
In the language each participant prefers. Greek, in its Cypriot variety, suits most consumer subjects; English suits foreign residents and many professionals. Our moderators live in Cyprus and work in both. Written stimulus is in standard Greek or in English, to match the session.
Can Cyprus be covered by a Greek study?
As its own market inside it, yes. The language is shared and the retailers, prices and audiences are not. Cypriot participants are recruited, moderated and reported separately. See how we work in Greece. A study that covers both countries uses one discussion guide and reports Cyprus in its own chapter. Prices and retailers in the stimulus are the Cypriot ones.
How many people can you find for a narrow profile in Cyprus?
Fewer than in a larger market, and we say so at the quote stage. With 1.37 million residents, a senior or specialised profile is a short list, approached one by one. Interviews can be held online or in person, at a time that suits a senior diary.
Can you help us decide, not only run the interviews?
Yes. Beyond the fieldwork, our Customer-Led Strategy work turns what people in Cyprus told us into a recommendation: what to do, what not to do, and why. We form the hypotheses, test them with your customers and recommend from their words. If you already work with strategy consultants, we work alongside them.
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