Qualitative Research Services
No more
chaos.
MindMarket is a global qualitative research agency helping you understand your customers. We design your study, recruit participants and coordinate fieldwork with local moderators in 60+ countries. We analyse the findings and turn them into clear reports and strategic recommendations, grounded in the research, to help you decide what to change and why. 400+ projects delivered for 50+ global clients.
Qualitative Research
This is what we do best. Our qualitative research uncovers the “why” behind human behaviour through interviews, focus groups, and in-market conversations led by cultural experts. We go deep, not wide, to surface insights that drive real impact across multiple markets.
When the decision itself is the hard part, not just the study, that is what our customer-led strategy work is for.
Behavioural Analysis
Behavioural analysis complements our qualitative work by focusing on what people actually do, not just what they say. Using observational methods and real-time data, we help you understand habits, patterns, and decision-making at a granular level, so you can respond with confidence.
Both start the same way: real price ranges from delivered projects are on our pricing page, and an itemised quote takes 48 hours.
International Participant Recruitment
Screener Design
To find the ideal respondents for your study, we need a solid screener. The screener allows us to target the right audience by including the questions that confirm a person's suitability. Our experts can design a screener from scratch, validate it with you, or review your existing screener to identify any gaps or ambiguities that could hinder recruitment.
Study/Research Design
At MindMarket, we collaborate with experienced researchers to help our clients build the most effective study design to answer their specific business questions and build a comprehensive plan. Our tailored research designs ensure that each project is strategically aligned to provide actionable insights and drive business success.
Discussion Guide Development
Our expert researchers will develop a comprehensive discussion guide in collaboration with your team - outlining the timeline and requirements for your study. Then, our trained moderators will use the guide to help achieve your research objectives, from warm-up questions through to core objectives and the conclusion.
Desk Research
While MindMarket is fundamentally a primary research business, we also assist clients with secondary research when required. This can include summarising, collating, and synthesising existing research. This approach can provide valuable insights and context to support your research objectives.
Analysis & Reporting
We analyse the research findings to explain what they mean for your business and the decisions ahead. Our strategic recommendations set out what to do next and why, with the evidence behind each recommendation. We adapt the reporting to your needs, from concise summaries to full reports with participant quotes and personas where relevant.
Translation and Transcripts
Whether you need stimuli translated or the full transcripts of focus group recordings, MindMarket works with a global network of professional linguists, which allows us to offer quicker turnaround times than most agencies. Our researchers can then use the collected insights for their analysis and reporting.
