Network Lithuania
Qualitative market research agency in Lithuania
MindMarket is a market research agency that runs qualitative studies in Lithuania, from in-depth interviews and focus groups to UX research and mystery shopping, with moderators who live in the country and one project manager for your whole study. Lithuania has 2.82 million people, the largest population of the three Baltic countries, and 89.5 per cent of them use the internet (DataReportal, Digital 2026). Vilnius, Kaunas and Klaipėda are three distinct cities: a capital with a growing fintech sector, an industrial and university city, and a port. Sessions run in Lithuanian, and a study that hears all three cities describes the country.
AT A GLANCE
Lithuania at a glance for researchers
- Population. 2.82 million people, median age 42.3, 69.3 per cent in urban areas (DataReportal, Digital 2026). Vilnius, the capital, is the largest city, followed by Kaunas in the centre and Klaipėda on the Baltic coast. Šiauliai and Panevėžys are the main towns of the north. Vilnius lies in the south-east, close to the border with Belarus, and Kaunas sits where the Nemunas and Neris rivers meet.
- Languages. Lithuanian, in every session. Polish is spoken at home in parts of the Vilnius region and Russian by a minority in Vilnius, Klaipėda and Visaginas; participants there are asked which language they prefer. Our moderators live in Lithuania. Our reports are in English.
- Internet and mobile. 89.5 per cent of the population is online, 2.52 million people, and mobile connections total 3.59 million (DataReportal, Digital 2026). Mobile data is fast, with a median download speed of 123.32 Mbps (same source). Social media counts 2.06 million user identities, 73.1 per cent of the population, and YouTube alone reaches 2.06 million people.
- Where fieldwork happens. Vilnius and Kaunas first, an hour and a half apart by road, then Klaipėda for the coast. Šiauliai or Panevėžys are added when the decision is national. Sessions are held in meeting rooms in each city, and online for smaller towns and villages.
- Data protection. The GDPR applies, as in every member state of the European Union. Each participant agrees in advance to what is recorded and to its purpose.
- Timing. 24 June, the feast of St John, and 6 July, Statehood Day, fall in the holiday season, and July is slow. 16 February and 11 March are national days, and 1 November is a family day when many people travel. Schools break from mid-June to the end of August.
IN THE FIELD
How does an interview run in Lithuania?
In Lithuania, Vilnius and Kaunas answer differently. The capital is more international and better paid, and Kaunas has its own retailers, loyalties and pride. A study in Lithuania hears both before it speaks for the country. Klaipėda, on the coast, adds a third voice when the product is sold nationally.
- Vilnius and Kaunas, side by side. Each city is recruited and moderated by people who live there. Klaipėda is added when the product is sold on the coast, where the port and summer visitors shape demand. Šiauliai or Panevėžys stand for the north when the brief asks for smaller cities.
- Lithuanian in the room. Sessions run in Lithuanian, and your team follows through simultaneous interpretation. Polish and Russian speakers are offered their own language when the study needs them. Written stimulus is checked by a native speaker, and brand names stay as they appear on the shelf.
- Fintech and banking audiences. Vilnius hosts many licensed payment and e-money companies. Users and professionals of these services are recruited directly, and their role or account use is checked before the interview. Sessions with professionals are often held in English, by their choice, and at times that fit a working day.
- Shoppers who compare across the border. People near the Polish border shop in Poland when prices favour it. Price research asks where the last purchase was made and what it cost. The same question is asked about online orders from abroad. Receipts are looked at with the participant, with their agreement.
RECRUITMENT
How do you recruit participants in Lithuania?
- We recruit through local partners in Vilnius, Kaunas and Klaipėda, by city, age, income and category use. Participants receive a reminder call the day before, and the quotas are fixed with you first. Participants outside the three main cities are recruited for online sessions.
- Business participants are contacted one by one, and we verify each person's role before booking the interview. Frequent study participants are screened out of consumer groups. Senior audiences are offered early-morning or evening slots.
- MindMarket pays every participant's incentive itself. You never handle it.
METHODS
Which methods work in Lithuania?
Most studies in Lithuania run as in-depth interviews and focus groups, with UX research, mystery shopping or shop-alongs when the question needs them.
| Method | Works well when | Watch out for |
|---|---|---|
| In-depth interviews | Fintech, banking, health and B2B audiences, by video or in person | English used where Lithuanian would give fuller answers |
| Focus groups | Concepts, food, retail and advertising in Vilnius and Kaunas | A Vilnius group standing in for the country |
| UX research | Payment, banking and retail apps on the participant's own phone | Copy translated from English without a local read |
| Mystery shopping | Retail chains, bank branches, pharmacies and car showrooms | Visits packed into one week of promotions |
| Shop-alongs | Supermarkets and shopping centres | Cross-border shopping, which changes the basket in the south |
QUESTIONS
Questions buyers ask about research in Lithuania
How much does market research cost in Lithuania?
A full-service qualitative study with MindMarket starts at $40,000 for the first market, and Lithuania added to a multi-country study starts from $8,000. A second and third city move the price more than extra sessions in Vilnius. Every quote is itemised and follows within 48 hours of a first call. Estimate your study.
How do I choose a market research agency in Lithuania?
Choose by what the study has to decide. A Lithuanian polling company fits a national survey or a retail audit. A qualitative specialist such as MindMarket fits a brand from outside Lithuania that needs local people heard in their own language, by moderators who live there, with one team across every country. Read how to choose a global qualitative research agency.
Is Vilnius enough for research in Lithuania?
Vilnius gives a sound first read of better-paid city buyers. For a national decision in Lithuania, add Kaunas, which has its own retail habits and loyalties, and Klaipėda when the coast matters. Every city has recruiters of its own, who live there. For a first study, two cities usually do.
Do research participants in Lithuania speak English?
Many younger and professional participants in Lithuania speak English well. Consumer sessions still run in Lithuanian, because people describe prices, food and family more fully in their own language. Interpretation is live, and the report is written in English. Screens and prototypes can be shown in English to professional audiences who use it at work.
Can fintech users be recruited for research in Lithuania?
Fintech users and professionals can be recruited in Lithuania, mainly in Vilnius, where many payment companies are licensed. We approach them directly, check account use or job role before the interview, and run sessions by video or in person. Interviews last 45 to 60 minutes.
Can you help us decide, not only run the interviews?
Yes. Beyond the fieldwork, our Customer-Led Strategy work turns what people in Lithuania told us into a recommendation: what to do, what not to do, and why. We form the hypotheses, test them with your customers and recommend from their words. If you already work with strategy consultants, we work alongside them.
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