Market Research for Consulting Firms

Need rock-solid insights to back your client recommendations? When you're advising C-suite decision-makers, your research can't just be good – it has to be bulletproof. That's where MindMarket comes in.

We're the global qualitative research partner that consulting firms turn to when the stakes are high. Whether you're supporting a market entry strategy for McKinsey-sized clients or running competitive intelligence for a boutique consultancy, we deliver human-first insights from anywhere in the world – all through a single point of contact.

No vendor juggling. No quality surprises. Just consulting-grade research that makes you look brilliant in front of your clients.

Why Consulting Firms Choose MindMarket for Market Research

Let's be honest: international research can be a logistical nightmare. You've got tight deadlines, demanding clients, and zero room for error. The last thing you need is to manage five different research agencies across six markets whilst trying to deliver strategic recommendations.

Here's what makes us different:

🌍 Global Reach, Zero Hassle

We operate across 50+ countries, but you only deal with one team. Need focus groups in Tokyo, IDIs in São Paulo, and ethnography in Munich? Consider it done. We handle recruitment, moderation, quality checks, and delivery – you focus on building your strategic narrative.

Think of us as your behind-the-scenes research department. Your clients see seamless execution. You avoid the chaos of coordinating multiple vendors, time zones, and quality standards.

Get in touch for your next international project →

💡 Human Insights That Actually Move the Needle

AI tools are brilliant for crunching numbers. But when your client needs to understand why their customers behave the way they do? That requires real conversations with real people.

Our experienced moderators dig deeper than surface-level responses. We uncover the emotional drivers, cultural nuances, and unspoken needs that transform good consulting recommendations into game-changing strategies.

Bottom line: We give you insights you can confidently present to boards and C-suites, not just data dumps that leave questions unanswered.

⚡ Fast Turnaround Without Cutting Corners

Consulting timelines are brutal – we get it. You need quality research delivered yesterday, and "good enough" isn't good enough when it's your name on the final deck.

We're obsessive about deadlines and quality. Our global network means we can recruit quickly across markets whilst maintaining rigorous screening standards. Rush project? We'll make it happen without compromising the insights your clients deserve.

✅ Reliability You Can Stake Your Reputation On

When you present research to your clients, you're putting your credibility on the line. Partner with us and you'll sleep soundly knowing:

• Participants are properly screened and show up prepared

• Moderators ask the right probing questions

• Transcripts and recordings are delivered on time and on spec

• Quality checks happen at every stage

We say what we'll do, and we do what we say. Every time.

Real-World Scenarios: How Consulting Firms Use MindMarket

Market Entry Strategy: A strategy consultancy needed consumer insights across 8 Southeast Asian markets for a European FMCG client. Instead of piecing together eight different agencies, they worked with us. Single proposal, consistent methodology, unified reporting. Their client got clear, comparable insights. They got all the credit. 🎯

Competitive Intelligence: A boutique consultancy was advising a fintech client on positioning against established banks. We conducted in-depth interviews with banking customers across the UK and Germany, uncovering emotional barriers to switching that weren't visible in survey data. The consultancy used these insights to craft a messaging strategy that resonated – and their client's acquisition costs dropped by 34%.

Product Development Research: When a management consulting firm needed to validate a new B2B software concept for their client, we ran remote focus groups with IT decision-makers across three continents. Fast recruitment of hard-to-reach professionals, expert moderation that dug into objections, and analysis that directly informed go-to-market strategy.

How We Work: Brilliantly Simple Process

We've stripped away the complexity of international qualitative research. Here's what working with MindMarket looks like:

1. Brief Us Once
One conversation. One proposal. We handle the rest across however many markets you need.

2. We Handle the Heavy Lifting
Recruitment, screening, logistics, moderation, quality assurance – all managed by our global network with UK-based project oversight.

3. Get Consulting-Ready Deliverables
Transcripts, recordings, topline insights, and analysis formatted to drop straight into your client presentations. No fluff, just actionable intelligence.

Want to discuss your next project? Let's talk – we respond fast →

Frequently Asked Questions

Why do consulting firms need specialised market research partners?

Consulting firms need research partners who understand the unique pressures of advisory work: impossibly tight deadlines, demanding clients, high-stakes recommendations, and the need for absolute reliability. Generic research agencies often lack the agility and quality control that consulting-grade work demands. We're built specifically to handle these requirements without compromising on insight quality.

How quickly can you turn around international research projects?

Speed depends on market complexity and methodology, but we're significantly faster than coordinating multiple local agencies yourself. For straightforward projects (focus groups or IDIs in established markets), we typically deliver within 3-4 weeks from brief to final transcripts. Rush projects? We've completed UK research in under 10 days when clients need it.

What qualitative research methods work best for consulting projects?

It depends entirely on your strategic question. Focus groups are brilliant for exploring group dynamics and generating ideas. In-depth interviews provide richer individual narratives. Ethnographic research reveals behaviours that people can't articulate. We'll recommend the methodology that gives you the strategic insights your client actually needs – not just what's easiest to deliver.

How do you ensure research quality across different countries?

Quality control is non-negotiable for us. We use trusted local partners in each market, but with standardised processes: consistent screener questions, moderator training on your specific objectives, real-time project monitoring, and rigorous quality checks on recordings and transcripts. You get comparable insights across markets because we control the methodology end-to-end.

Can you handle B2B research for consulting clients?

Absolutely. B2B research is our bread and butter – whether that's IT decision-makers, procurement directors, healthcare professionals, or executives. We excel at recruiting hard-to-reach business audiences through our extensive networks and know how to moderate conversations that respect senior professionals' time whilst extracting genuine strategic insights.

What's the difference between market research firms and consulting firms?

Excellent question, and there's often confusion here. Market research firms like MindMarket specialise in gathering, analysing, and interpreting customer and market data through rigorous methodologies. Consulting firms use that research (among other inputs) to make strategic recommendations. Think of it this way: we provide the evidence; you build the strategy. Many consultancies partner with us rather than trying to conduct research in-house because we bring specialist expertise in participant recruitment, moderator skill, and international coordination.

How much does qualitative research cost for consulting projects?

Investment varies based on methodology, markets, and participant complexity. A single-market focus group study might start around £8,000-£12,000. Multi-country projects scale from there. The real question isn't cost – it's value. Poor research wastes money and damages client relationships. Quality research pays for itself many times over when it leads to better strategic decisions. We're happy to provide transparent, fixed-price proposals so you can budget accurately for client work.

Do you work with both large consulting firms and independent consultants?

Yes to both! We support major strategy consultancies on complex, multi-market projects and also partner with independent consultants on focused, single-market studies. Our approach is the same regardless: absolute reliability, consulting-grade quality, and single point of contact simplicity. Whether you're a global firm or a solo practitioner, you deserve research partners who make you look good.

Ready to Elevate Your Client Work?

Great consulting recommendations start with great research. And great research shouldn't give you sleepless nights worrying about vendor coordination, quality control, or whether participants will actually show up.

Work with MindMarket and you get:

• ✨ Qualitative depth that adds real strategic value

• 🌏 Global reach without the coordination headaches

• ⚡ Fast turnaround that matches consulting timelines

• 🎯 Research quality you'll proudly present to clients

Whether you're advising on market entry, competitive positioning, customer experience, or product development – we've got the international research expertise to back your recommendations with bulletproof insights.

Let's discuss your next project. Email us at curious@mindmarket.com or give us a ring. We'll respond within 24 hours with ideas on how we can support your client work.