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Explore case studies and articles that show how we think, work, and deliver insight across markets

North America
Asia-Pacific
Europe
Case Studies
Teenager using smartphone on sofa with TV in background — in-home ethnographic research on teen streaming habits

Amazon Prime Video Ethnographic Research: How In-Home Studies Revealed What Teen Streaming Data Couldn't

Read more about Amazon Prime Video Ethnographic Research: How In-Home Studies Revealed What Teen Streaming Data Couldn't
North America
Case Studies
Young woman browsing handbags on illuminated shelves in a luxury retail store – mystery shopping customer experience

Kate Spade Mystery Shopping: 60 Store Visits Across North America in Under Three Weeks

Read more about Kate Spade Mystery Shopping: 60 Store Visits Across North America in Under Three Weeks
Worldwide
Methodology
Educational
Diverse participants engaged in focus group discussion around table with natural lighting

How to Run Focus Groups Across Multiple Countries

Read more about How to Run Focus Groups Across Multiple Countries
Worldwide
Educational
Methodology
Research team conducting desk research and analysing existing data on laptop

How to Choose the Right Qualitative Research Methodology

Read more about How to Choose the Right Qualitative Research Methodology
Worldwide
Educational
Methodology
Diverse research team in cross-cultural focus group discussion around wooden table with natural daylight

The Complete Guide to International Qualitative Research 2026

Read more about The Complete Guide to International Qualitative Research 2026
Asia-Pacific
Case Studies
Affluent Asian consumer with premium cocktail at luxury venue — APAC spirits research

Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy

Read more about Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy
Europe
Case Studies
Three fitness enthusiasts taking a break inside a gym, holding water bottles and chatting. Warm ambient lighting with exercise equipment in the background.

Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London

Read more about Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London
Europe
Case Studies
Cryptocurrency user analysing exchange platform charts on desktop monitor, reflecting the type of user interviewed during MindMarket's pan-European UX research study

Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets

Read more about Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets
Latin America
Case Studies

Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America

Read more about Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America
Middle East
Asia-Pacific
Case Studies

Uncovering Consumer Behaviours in Emerging Nicotine Markets

Read more about Uncovering Consumer Behaviours in Emerging Nicotine Markets
Middle East
Case Studies

Unlocking the Flavours of Egypt: A Journey into Seasoning Preferences

Read more about Unlocking the Flavours of Egypt: A Journey into Seasoning Preferences
Middle East
Customer Insights

Understanding Consumer Behaviour in the Middle East: Key Insights for Global Companies

Read more about Understanding Consumer Behaviour in the Middle East: Key Insights for Global Companies
Asia-Pacific
Customer Insights

Understanding East Asian Consumer Behaviour: A Guide for Global Brands

Read more about Understanding East Asian Consumer Behaviour: A Guide for Global Brands
North America
Europe
Case Studies
Coffee taste testing session with consumer participants sampling syrup blends in a London research facility

Brewing the Perfect Blend: A 500-Person Coffee Taste Test Across London and New York

Read more about Brewing the Perfect Blend: A 500-Person Coffee Taste Test Across London and New York