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Explore case studies and articles that show how we think, work, and deliver insight across markets

Worldwide
Methodology
Educational
A researcher conducting qualitative research inside a live hospitality venue — capturing guest behaviour and perception in the moment.

How to Run Research in Live Venues: Four Methods That Capture What Surveys Miss

Read more about How to Run Research in Live Venues: Four Methods That Capture What Surveys Miss
Worldwide
Industry Insights
Customer Insights
Methodology
A bartender preparing cocktails in a premium bar setting — the invisible influencers who shape how spirits brands are perceived at the point of purchase.

What Bartenders Know About Your Brand That You Don't

Read more about What Bartenders Know About Your Brand That You Don't
Europe
Case Studies
Market researcher with tablet conducting a customer intercept conversation with a man on a busy London street in warm evening light

How a London Restaurant Group Uncovered the Brand Perception Gap That Shaped Its UK Expansion

Read more about How a London Restaurant Group Uncovered the Brand Perception Gap That Shaped Its UK Expansion
North America
Case Studies
Woman using MacBook in warm natural light — Mac purchase UX research case study

How Apple Understood the Mac Purchase Journey Across Desktop, Mobile, and App

Read more about How Apple Understood the Mac Purchase Journey Across Desktop, Mobile, and App
North America
Asia-Pacific
Europe
Case Studies
Teenager using smartphone on sofa with TV in background — in-home ethnographic research on teen streaming habits

Amazon Prime Video Ethnographic Research: How In-Home Studies Revealed What Teen Streaming Data Couldn't

Read more about Amazon Prime Video Ethnographic Research: How In-Home Studies Revealed What Teen Streaming Data Couldn't
North America
Case Studies
Young woman browsing handbags on illuminated shelves in a luxury retail store – mystery shopping customer experience

Kate Spade Mystery Shopping: 60 Store Visits Across North America in Under Three Weeks

Read more about Kate Spade Mystery Shopping: 60 Store Visits Across North America in Under Three Weeks
Worldwide
Methodology
Educational
Diverse participants engaged in focus group discussion around table with natural lighting

How to Run Focus Groups Across Multiple Countries

Read more about How to Run Focus Groups Across Multiple Countries
Worldwide
Educational
Methodology
Research team conducting desk research and analysing existing data on laptop

How to Choose the Right Qualitative Research Methodology

Read more about How to Choose the Right Qualitative Research Methodology
Worldwide
Educational
Methodology
Diverse research team in cross-cultural focus group discussion around wooden table with natural daylight

The Complete Guide to International Qualitative Research 2026

Read more about The Complete Guide to International Qualitative Research 2026
Middle East
Case Studies
Understanding the Gulf luxury market means reaching the people most research never does.

Luxury Consumer Behaviour in the GCC — Spirits & Occasions Research

Read more about Luxury Consumer Behaviour in the GCC — Spirits & Occasions Research
Asia-Pacific
Case Studies
Affluent Asian consumer with premium cocktail at luxury venue — APAC spirits research

Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy

Read more about Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy
Europe
Case Studies
Three fitness enthusiasts taking a break inside a gym, holding water bottles and chatting. Warm ambient lighting with exercise equipment in the background.

Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London

Read more about Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London
Europe
Case Studies
Cryptocurrency user analysing exchange platform charts on desktop monitor, reflecting the type of user interviewed during MindMarket's pan-European UX research study

Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets

Read more about Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets
Latin America
Case Studies

Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America

Read more about Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America
Middle East
Asia-Pacific
Case Studies

Uncovering Consumer Behaviours in Emerging Nicotine Markets

Read more about Uncovering Consumer Behaviours in Emerging Nicotine Markets
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