Network Guyana
Qualitative market research agency in Guyana
MindMarket is a market research agency that runs qualitative studies in Guyana, from in-depth interviews and focus groups to shop-alongs and customer intercepts, with moderators who live in the country and one project manager for your whole study. Guyana has 837,000 people, and only 27.5 per cent of them live in urban areas, one of the lowest shares in the Americas (DataReportal, Digital 2026). It is the one English-speaking country in South America, and its economy has changed quickly since oil production began in 2019. Research there checks its assumptions against this year, because what people earned, paid and expected two years ago may no longer hold.
AT A GLANCE
Guyana at a glance for researchers
- Population. 837,000 people, median age 26.2, 27.5 per cent in urban areas (DataReportal, Digital 2026). Most Guyanese live on the narrow coastal plain, in Georgetown, the towns of the East Coast and East Bank, New Amsterdam and Linden. The interior is vast and thinly populated. Georgetown is the capital and the main commercial centre.
- Languages. English is the official language and the language of print and school. Guyanese Creole, known as Creolese, is what most people speak at home, and several Indigenous languages are spoken in the interior. Sessions run in whichever the participant uses, and our moderators live in Guyana.
- Internet and mobile. 684,000 internet users, 81.7 per cent of the population, and 706,000 mobile connections (DataReportal, Digital 2026). Mobile connections are fewer than residents, at 84.3 per cent of the population, so access is confirmed before an online session. Social media counts 577,000 user identities, 69.0 per cent of the population (same source).
- Where fieldwork happens. Georgetown and the coastal corridor first, then New Amsterdam in Berbice and Linden inland. Communities of the interior are reached by river or by air and planned as their own fieldwork.
- Data protection. Each participant is told what information is collected and recorded, and why, and agrees before the session begins. The recordings are for your team alone.
- Timing. Public holidays follow several faiths and communities: Phagwah and Diwali, Eid ul-Fitr, Easter and Christmas, with Mashramani on 23 February, Independence Day on 26 May and Emancipation Day on 1 August. The two rainy seasons, around May to July and December to January, slow travel.
IN THE FIELD
How does an interview run in Guyana?
In Guyana, the market of two years ago is not the market of today. Incomes, rents, prices and the number of newcomers have all moved since oil production began, and a study asks about now before it trusts any earlier benchmark.
- Check the baseline first. The moderator asks what the participant pays today for rent, food and transport, and what has changed in the past year. Price points and income bands in the screener are set from current figures, not from an older study. Stimulus prices are checked in the shops in the week before fieldwork.
- A sample that reflects the country. Guyanese of Indian, African, Indigenous and mixed heritage live side by side, with their own festivals, foods and media. Quotas include area in every study, and heritage where the category calls for it, in the words participants choose for themselves. The report says which communities it heard.
- English on paper, Creolese in the room. Stimulus is written in standard English. Conversation runs in Creolese when participants prefer it, and the transcript keeps their words beside standard English, so that nothing is lost between the two. Brand names stay as they appear on the shelf.
- Coast and interior. The coastal plain holds most people and shops. Mining and Indigenous communities of the interior are reached in person, with a local guide and the agreement of village councils, and extra days are allowed for travel. The plan for each community is agreed with its leaders before anyone is recruited.
RECRUITMENT
How do you recruit participants in Guyana?
- We recruit through local partners in Georgetown and along the coast, by area, household, income and category use. A call the day before confirms every appointment. The quota grid is approved by you before the first call.
- Because social circles are close, each group is screened for relatives and colleagues. Newcomers who arrived with the oil sector are recruited as their own audience when the study needs them.
- MindMarket pays every participant's incentive itself. You never handle it.
METHODS
Which methods work in Guyana?
Most studies in Guyana run as in-depth interviews and focus groups, with shop-alongs, customer intercepts or ethnographic home visits when the question needs them.
| Method | Works well when | Watch out for |
|---|---|---|
| In-depth interviews | Finance, telecoms, energy-sector audiences and private subjects | Income bands taken from a study that is two years old |
| Focus groups | Concepts, food, drink and communications in Georgetown | A group drawn from one community and read as the nation |
| Shop-alongs | Markets, supermarkets and neighbourhood shops | Prices that have moved since the stimulus was prepared |
| Customer intercepts | Shoppers at markets, malls and ferry landings | Rainy weeks, when fewer people are out |
| Home visits | Cooking, household budgets and money sent from abroad | No introduction from a person the family already knows |
QUESTIONS
Questions buyers ask about research in Guyana
How much does market research cost in Guyana?
A full-service qualitative study with MindMarket starts at $40,000 for the first market, and Guyana added to a multi-country study starts from $8,000. Fieldwork in the interior, with its travel days, moves the price more than extra sessions in Georgetown. Every quote is itemised and follows within 48 hours of a first call. Estimate your study.
How do I choose a market research agency in Guyana?
Choose by what the study has to decide. A local fieldwork team fits a survey or a retail audit. A qualitative specialist such as MindMarket fits a brand from outside Guyana that needs local people heard in their own language, by moderators who live there, with one team across every country. Read how to choose a global qualitative research agency.
Do sessions in Guyana run in English?
Yes, with written materials in standard English. In conversation most people use Creolese, so participants speak as they do at home and our moderators, who live in Guyana, follow them. Your team receives transcripts with standard English beside the original words. Stimulus written for the United States or the United Kingdom is checked for local wording and prices.
Is Georgetown enough for research in Guyana, or should I add other places?
Georgetown and the coastal corridor are enough for most consumer decisions, because most of the country lives there. Add Berbice or Linden for a national read, and plan the interior as its own fieldwork when your customers live or work there. Online sessions work on the coast when each participant's access has been confirmed.
How fast is the market changing in Guyana?
Quickly: oil production began in 2019, and incomes, rents and prices have moved since. We set income bands and price points from current figures and ask every participant what has changed in the past year, so the study describes today. Earlier studies are read as history and never used as the baseline.
Can you help us decide, not only run the interviews?
Yes. Beyond the fieldwork, our Customer-Led Strategy work turns what people in Guyana told us into a recommendation: what to do, what not to do, and why. We form the hypotheses, test them with your customers and recommend from their words. If you already work with strategy consultants, we work alongside them.
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