Privacy Policy
MindMarket Privacy Policy
Effective Date: 14/11/2025
Our Commitment to Your Privacy
At MindMarket, we believe privacy is a fundamental right. Just as we champion authentic voices in research, we're committed to protecting yours. This policy explains how we collect, use, and safeguard your personal information with the same respect and transparency we bring to everything we do.
We know privacy policies can feel dense and impersonal. We've written this one to be clear, honest, and human — because that's who we are.
Who We Are
MindMarket is a qualitative research company that connects decision-makers with real people across cultures. Our mission is to make the world's decisions more human by bringing authentic, diverse voices into boardrooms worldwide.
MindMarket International
Dubai
Dubai Silicon Oasis, DDP,
Building A2, 341041 Dubai, UAE
+44 (0)204 538 601
Mon-Fri 9:00 am - 6:00 pm (GST)
London
3rd Floor, 86-90 Paul Street,
London EC2A 4NE, UK
+971 (0)585 315 891
Mon-Fri 10:00 am - 7:00 pm (GMT)
What Information We Collect
We collect different types of information depending on how you interact with us.
If You're a Website Visitor
Basic browsing data: IP address, browser type, device information, pages visited, and time spent on our site
Cookies and similar technologies: Small files that help our website function and improve your experience (see our Cookie Policy below)
If You're a Prospective Client or Partner
Contact information: Name, email address, phone number, company name, and job title
Communication records: Correspondence, meeting notes, and project inquiries
Business information: Company details and project requirements
If You're a Research Participant
Identity information: Name, age, location, and demographic details relevant to the research study
Contact information: Email, phone number, and preferred communication methods
Research responses: Interview recordings, survey answers, diary entries, and other qualitative data you provide
Consent records: Documentation of your informed consent to participate
We only collect research participant data when you've explicitly agreed to take part in a specific study, and we'll always explain exactly what we're collecting and why.
If You're Joining Our Research Network
Professional information: Research expertise, language skills, geographic location, and areas of specialization
Portfolio or references: Examples of past work and professional credentials
How We Collect Information
We collect information through:
Direct interactions: When you fill out forms, contact us, participate in research, or communicate with our team
Automated technologies: Through cookies and analytics tools when you use our website
Third parties: From business partners, recruitment platforms, or professional networks (only with appropriate permissions)
How We Use Your Information
We use your information to:
For Everyone:
Operate and improve our website
Respond to your inquiries and provide customer support
Send important updates about our services
Comply with legal obligations
For Clients and Partners:
Understand your research needs and provide tailored proposals
Deliver and manage research projects
Build long-term working relationships
Send relevant insights and thought leadership (you can opt out anytime)
For Research Participants:
Conduct qualitative research studies you've consented to
Compensate you for your time and contribution
Ensure the quality and validity of research findings
Share anonymized insights with our clients
For Our Research Network:
Match you with relevant project opportunities
Coordinate fieldwork and logistics
Process payments for completed work
Our Commitment to Research Participants
Research participants are at the heart of what we do. Here's how we protect you:
Anonymization and Confidentiality
Your personal identity is protected in all client deliverables unless you've explicitly agreed otherwise
We remove identifying information from research outputs
We use pseudonyms and aggregate data wherever possible
Data Minimization
We only collect information that's necessary for the specific study
We don't keep your data longer than needed
Your Control
You can withdraw from a study at any time
You can request that your data be deleted (within legal and contractual limits)
You'll always know who will see your responses and how they'll be used
Informed Consent
We'll always explain the study purpose, what's being asked of you, and how your information will be used
You'll never be surprised by how your voice is shared
How We Protect Your Information
We take data security seriously and implement appropriate technical and organizational measures:
Encryption: Sensitive data is encrypted in transit and at rest
Access controls: Only authorized team members can access personal information, and only when necessary
Secure storage: We use reputable, secure cloud services with strong data protection standards
Regular audits: We review our security practices regularly
Vendor management: We carefully vet third-party service providers who handle data on our behalf
That said, no system is completely secure. We do everything we can to protect your information, but we can't guarantee absolute security.
Who We Share Information With
We don't sell your personal information. Ever.
We may share your information with:
Service Providers: Trusted partners who help us operate our business (e.g., cloud hosting, email services, payment processors, transcription services). They're contractually required to protect your data.
Research Clients: When you participate in research, anonymized insights and findings are shared with our clients. Identifiable information is only shared if you've given explicit consent.
Legal Obligations: We may disclose information if required by law, legal process, or government request.
Business Transfers: If MindMarket is involved in a merger, acquisition, or sale, your information may be transferred (you'll be notified if this happens).
International Data Transfers
MindMarket operates globally. Your information may be transferred to and stored in countries outside your own, including countries that may have different data protection laws.
When we transfer data internationally, we:
Use standard contractual clauses approved by relevant authorities
Ensure adequate safeguards are in place
Comply with applicable data protection regulations
Your Rights
Depending on where you live, you may have the following rights:
Access: Request a copy of the personal information we hold about you
Correction: Ask us to correct inaccurate or incomplete information
Deletion: Request that we delete your personal information (subject to legal obligations)
Objection: Object to certain types of processing
Restriction: Ask us to restrict how we use your information
Portability: Receive your data in a structured, commonly used format
Withdraw consent: If we're processing your data based on consent, you can withdraw it anytime
To exercise these rights, contact us at privacy@mindmarket.com. We'll respond within the timeframe required by applicable law.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our website.
Essential Cookies: Necessary for the website to function properly
Analytics Cookies: Help us understand how visitors use our site
Preference Cookies: Remember your settings and preferences
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
How Long We Keep Your Information
We retain your information only as long as necessary for the purposes outlined in this policy, or as required by law.
Website visitors: Analytics data is typically retained for 24-26 months
Business contacts: We keep contact information while we have an active relationship, plus a reasonable period after
Research participants: Study data is typically kept for the duration of the project plus a retention period as agreed in your consent form
Research network: Information is kept while you're active in our network
When we no longer need your information, we securely delete or anonymize it.
Children's Privacy
Our general services and website are not directed at children under 16, and we don't knowingly collect personal information from children through our website.
However, we do conduct research projects that include teenagers and children as participants. When minors participate in our studies:
Parental Consent is Required
We always obtain verified consent from a parent or legal guardian before a child participates in any research
Parents/guardians receive full information about the study, what's being asked, and how data will be used
Consent must be documented before any data collection begins
Additional Safeguards for Young Participants
We collect only the information necessary for the specific research study
We apply extra care in how we interact with and protect young participants
We follow all applicable laws regarding children's data protection, including COPPA (Children's Online Privacy Protection Act) in the US and GDPR requirements in the EU
Parents/guardians can review, request deletion of, or withdraw consent for their child's information at any time
Age-Appropriate Practices
For older children and teens (starting at 16 years old), we also seek their assent (agreement) in addition to parental consent
Research protocols involving minors are designed to be age-appropriate and respectful
If you're a parent or guardian with questions about your child's participation in a MindMarket study, please contact us at privacy@mindmarket.com. If you believe we've collected information from a child without proper consent, please notify us immediately so we can address the situation.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We'll notify you of significant changes by posting a notice on our website or contacting you directly.
The "Effective Date" at the top shows when this policy was last updated.
Additional Rights for EU/EEA Residents
If you're in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):
Legal basis for processing: We process your data based on consent, contractual necessity, legal obligations, or legitimate interests
Right to lodge a complaint: You can file a complaint with your local data protection authority
Automated decision-making: We don't make decisions based solely on automated processing that significantly affect you
Additional Rights for California Residents
If you're in California, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it's used, and the right to request deletion.
We treat your information the way we'd want ours treated — with respect, transparency, and care. If something here isn't clear, or if you have concerns, we're here to talk.
Human truth starts with trust.