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Explore case studies and articles that show how we think, work, and deliver insight across markets

Asia-Pacific
Case Studies
Affluent Asian consumer with premium cocktail at luxury venue — APAC spirits research

Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy

Read more about Luxury Spirits Market Research in Asia: How Human Insights Shaped a Tequila Brand's APAC Strategy
Europe
Case Studies
Three fitness enthusiasts taking a break inside a gym, holding water bottles and chatting. Warm ambient lighting with exercise equipment in the background.

Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London

Read more about Wearables User Research: Understanding Hydration Habits Among Fitness Enthusiasts in London
Europe
Case Studies
Cryptocurrency user analysing exchange platform charts on desktop monitor, reflecting the type of user interviewed during MindMarket's pan-European UX research study

Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets

Read more about Pan-European Crypto UX Research: Unlocking Onboarding Insights Across Six Markets
Latin America
Case Studies
Shopper using an online grocery app on a phone

Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America

Read more about Cross-Border UX Research: Unifying Online Grocery Shopping Across Latin America
Middle East
Asia-Pacific
Case Studies
In-home visit with a participant during a qualitative research study

Uncovering Consumer Behaviours in Emerging Nicotine Markets

Read more about Uncovering Consumer Behaviours in Emerging Nicotine Markets
Middle East
Case Studies
Cairo street scene during an ethnographic research study

Unlocking the Flavours of Egypt: A Journey into Seasoning Preferences

Read more about Unlocking the Flavours of Egypt: A Journey into Seasoning Preferences
Middle East
Customer Insights
Shoppers in a Middle Eastern mall

Understanding Consumer Behaviour in the Middle East: Key Insights for Global Companies

Read more about Understanding Consumer Behaviour in the Middle East: Key Insights for Global Companies
Asia-Pacific
Customer Insights
Consumers in an East Asian market

Understanding East Asian Consumer Behaviour: A Guide for Global Brands

Read more about Understanding East Asian Consumer Behaviour: A Guide for Global Brands
Thought Leadership
Research analyst holding report folder with insights and recommendations

What ‘Human-First’ Really Looks Like in Practice (When You’re the One Doing the Work)

Read more about What ‘Human-First’ Really Looks Like in Practice (When You’re the One Doing the Work)
Thought Leadership
Human researcher unveils rich, authentic insights that algorithms cannot detect

Why Research Needs to Feel Human Again

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North America
Europe
Case Studies
Coffee taste testing session with consumer participants sampling syrup blends in a London research facility

Brewing the Perfect Blend: A 500-Person Coffee Taste Test Across London and New York

Read more about Brewing the Perfect Blend: A 500-Person Coffee Taste Test Across London and New York
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