Services
No more
chaos.
At MindMarket, we specialise in global qualitative research that helps brands make smarter, faster decisions. Whether you're refining a product, exploring new markets, or launching a campaign, our custom research services deliver the clarity you need — without the complexity.
Qualitative Research
This is what we do best. Our qualitative research uncovers the “why” behind human behaviour through interviews, focus groups, and in-market conversations led by cultural experts. We go deep, not wide, to surface insights that drive real impact across multiple markets.
Behavioural Analysis
Behavioural analysis complements our qualitative work by focusing on what people actually do, not just what they say. Using observational methods and real-time data, we help you understand habits, patterns, and decision-making at a granular level, so you can respond with confidence.
International Respondent Recruitment
Finding the right research participants shouldn't be a headache. Whether you need consumers for user interviews, healthcare specialists, or B2B experts in specific sectors, we've got you covered. Our global network means you can access quality participants across multiple markets—all through a single point of contact. We're obsessive about participant quality, using rigorous screening to ensure you're speaking with genuine, engaged respondents who meet your exact criteria.
Screener Design
To find the ideal respondents for your study, we need a solid screener. The screener allows us to target the right audience by including the questions that confirm a person's suitability. Our experts can design a screener from scratch, validate it with you, or review your existing screener to identify any gaps or ambiguities that could hinder recruitment.
Study/Research Design
At MindMarket, we collaborate with experienced researchers to help our clients build the most effective study design to answer their specific business questions and build a comprehensive plan. Our tailored research designs ensure that each project is strategically aligned to provide actionable insights and drive business success.
Discussion Guide Development
Our expert researchers will develop a comprehensive discussion guide in collaboration with your team - outlining the timeline and requirements for your study. Then, our trained moderators will use the guide to help achieve your research objectives, from warm-up questions through to core objectives and the conclusion.
Desk Research
While MindMarket is fundamentally a primary research business, we also assist clients with secondary research when required. This can include summarising, collating, and synthesising existing research. This approach can provide valuable insights and context to support your research objectives.
Analysis & Reporting
Consider us an extended arm of your team - we will deep dive into the analysis and reporting of the data we gather to tease out the actionable insights that matter most. We get involved in the full project life cycle and we offer different reporting formats, all depending on your needs: from short summaries all the way to full reports with personas, verbatims, and recommendations.
Translation and Transcripts
Whether you need stimuli translated or the full transcripts of focus group recordings, MindMarket works with a global network of professional linguists, which allows us to offer quicker turnaround times than most agencies. Our researchers can then use the collected insights for their analysis and reporting.
